Italy’s antitrust authority said on Friday it ​had opened an investigation ‌into Microsoft over alleged unfair commercial practices linked to the ​price hike of its “Microsoft ​365” subscription.

The regulator said the ⁠Windows maker did not ​adequately inform consumers that its ​Microsoft 365 service had been integrated with artificial intelligence tools Copilot ​and Designer.

Consumers were automatically ​moved to a more expensive subscription plan ‌unless ⁠they actively opted out, while receiving insufficient information to decide whether to renew ​their contracts, ​the ⁠watchdog added in its statement.

It added that ​the tech giant’s practice ​could ⁠be considered aggressive because it unduly limited consumers’ freedom ⁠of ​choice.

Microsoft was ​not immediately available for comment.